• Home
  • Production Design
  • ART DIRECTION
  • Events
  • ABOUT
  • CONTACT
Menu

Brad M Bailey

  • Home
  • Production Design
  • ART DIRECTION
  • Events
  • ABOUT
  • CONTACT

The Lumineers -SOS

Client: The Lumineers

Director: Anais La Rocca

Production Company: Beefcake.tv

ART TEAM

Leadperson: Cyrus Howlett

The Lumineers 'SOS'
Set Walkthrough
Wait for the slide!
Screenshot 2025-01-09 at 4.41.21 PM.png

Shopify - Makers Tools

Client: Shopify

Director: Sally Tran

Production Company: Mighty Oak

Lead Person: Cyrus Howlett

Set Dressers: Grace Bilbao, Daniel Kology

Art Assistants: Jahfari Johnson, Aidan Stadler

Shopify - Makers Full Spot
Terrarium Spot (15 second cut down)
Tufter (15 second cut down)
Pottery (15 second cut down)
Air Brush (15 second cut down)
Air brush set
Air brush set
Custom kicks
Custom kicks
Clearing off the terrariums for the stop motion shot
Clearing off the terrariums for the stop motion shot
Pottery Set
Pottery Set
The double decker art zone
The double decker art zone
Grace assembling some terrariums
Grace assembling some terrariums
Director, Sally Tran
Director, Sally Tran
undefined-high.gif
IMG_4397.JPG

All Trails

All Trails

NY Lotto - 'Find Your Dream A Home'

Client: NY Lottery

Director: Martin Jalfen

Agency: McCann NY

We shot on location at the Old Westbury Gardens in Long Island, New York.

Bringing the Beaver house to life took a team of ten skilled art department workers. From the scenics painting the tiny doors details to set dresser operating the chimney smoke, we all seamlessly worked together to execute this two day build.

 BEFORE

BEFORE

Progress 2.JPG
 AFTER

AFTER

28250010.JPG

Loose Buttons - I saw Jon Hamm

Zendesk - 'Zendesk AI'

Client: Zendesk

Directors: Double Solitaire

Agency: Little Moving Pictures

We shot this at Be Electric Studios in sunny Brooklyn, New York over two days.

The timeline was a major challenge for this one. We had one week to secure three commercials worth of specific (and in some cases custom) props. I always enjoy working on spots that allow for my personality to shine through and under the guidance of Tony and Lydia (the dynamic duo, Double Solitaire) I was able to deliver a wide range of fun objects that personified the range of emotions the script called for.

'Software'
'Traveler'
'Retail'
 The art team (in green)

The art team (in green)

 Our trusted Directors, Lydia and Tony

Our trusted Directors, Lydia and Tony

 The art zone

The art zone

Adobe

Client: Adobe Acrobat

Director: Josh Soskin

DP: Rob Hauer

Production Company: LADYBUG

'Salesman'
'Fresh Scallops'
 BEFORE: Empty Location

BEFORE: Empty Location

AFTER: Dressed Location

 She was clearly enjoying herself

She was clearly enjoying herself

 Director Josh on the prelight day

Director Josh on the prelight day

 The Art Crew

The Art Crew

Michelob Ultra 'Savor The Moment'

Client: MICHELOB ULTRA and COPA

Director: Jeremy Pettit 

Producer: Jon Messner

Art Crew

Lead Person: Cyrus Howlett

Set Decorator: Izabela Wszolek

Set Dresser: Shaun Martinez

Set Dresser: Harry Hanson

Set Dresser: Kellie Arceneaux

Art Assistant: Liam Lawlor

Art Assistant: Kirby Brown

MICHELOB x COPA

Crispiest Art Team Around
Crispiest Art Team Around
IMG_2740.JPG
Michelob BTS-high.gif
The spot playing at a bar during a COPA match
The spot playing at a bar during a COPA match

Freshly - Whats For Dinner?

Client: Freshly

Director: Adam Patch

DP: August Thurmer

Production Company: Avocados & Coconuts

Freshly - TV Cut

Champion- No permission

CHAMPION - No Permission

Client: Champion

Director: Colin Reed

Producer: Leon Derriey

CHAMPION - No Permission

Lead Person: Cyrus Howlett

Acuvue

Acuvue

Director: Bas Berkhout

Production: Dresscode

DP: Dylan Isbell

'Designer'
Screenshot 2023-12-05 at 6.44.51 PM.png
Screenshot 2023-12-05 at 6.40.05 PM.png
Screenshot 2023-12-05 at 6.39.24 PM.png
'Gamer'
485A5024.JPEG
Screenshot 2023-12-05 at 6.44.35 PM.png
0Q6A6158.JPEG
'Athlete'
Screenshot 2023-12-05 at 6.40.22 PM.png
The Art Zone
The Art Zone
The Mock Ups
The Mock Ups

Oatly

Client: Oatly

Director: Daniel Castro

DP: Alexander Hill

Spending Thanksgiving with totally non-plant-based family can cause a lot of feelings. But this year, the “Oatly Emotional Support Hotline For Plant-Based Eaters Attending Traditional Meat and Dairy-based Thanksgiving Dinners” is at your service. Call now for free emotional support which may or may not include positive affirmations, a motivational locker room speech, a blank audio void to scream into- or the soothing sounds of smooth jazz.

Set Decorators: Izabela Wszolek, Cyrus Howlett

Art Assistants: Reece Koetter, Rebecca Brown

1-866-OAT-LINE

Oatly Emotional Support Hotline for Plant-Based Eaters on Thanksgiving

Oatly+Hot-Human-DirCut-Ending+B-16x9-V7-Conform2.gif
Phone-1_edit.jpeg
IMG_6440.JPG
IMG_6302.JPG

How do you like your Eggs?

Collaboration Sally Tran & Brad M. Bailey

DP: Sharif El Neklawy

Composer: Zack Kraimer

Made during lock down in NYC during June and July.

Made possible with over 1000 eggs and 2000 still frames.

We matched the cost of the eggs used in this video and donated to @cityharvestnyc

Egg animators: Cyrus Howlett & Brad M Bailey

How Do You Like Your Eggs?
eggs BTS prep.JPG
BTS wide.png
fresh eggs.png
eggs BTS 2.png
 A bunch of Egg Heads

A bunch of Egg Heads

Bark Box

Bark Box | Fantasy

Director: Sally Tran

Production : Ghost Robot

Dog : Tiki

BarkBox - Fantasy
Screen Shot 2023-11-27 at 8.54.41 PM.png
cake explsion.gif
Screen Shot 2023-11-27 at 8.53.04 PM.png
Screen Shot 2023-11-27 at 8.54.12 PM.png
Brain spin.gif
Screen Shot 2023-11-27 at 8.54.25 PM.png

Stasher | Out Of This World

Stasher | Out of This World

(spec)

Director/Writer/Production Design: Brad M Bailey

DP/Editor: Thomas Wallis

Producer: House of Wallis

'Party'
The prop table
The prop table
Lighting tests
Lighting tests
'Snacks'
The studio set up
The studio set up
DP, Thomas Wallis tweaking one last thing
DP, Thomas Wallis tweaking one last thing
'Dimond Mines'
undefined-high (1).gif
undefined-high.gif

Nick Leng

Nick Leng - Morning / Midnight

SILVER SCREEN WINNER - YOUNG DIRECTORS AWARD '23 // Best Music Video

SILVER - CREATIVE CIRCLE ('23)

WINNER - UKMVA ('22) // Alternative Newcomer Award

RAW SELECTION, SHORTLISTED BEST IDEA, & NEW GENERATION AWARD - BERLIN COMMERCIAL AWARDS ('23)

This video was recorded in one-take with no cuts.

DIRECTOR / Josh Sondock

CINEMATOGRAPHER / Andrea Gavazzi

Nick Leng - Morning / Midnight
Screenshot 2023-12-05 at 1.25.13 PM.png
Screenshot 2023-12-05 at 1.24.55 PM.png
undefined-high (2).gif
Screenshot 2023-12-05 at 6.40.33 PM.png
Screenshot 2023-12-05 at 6.36.46 PM.png

Princess Nokia - Sugar Honey Iced Tea (S.H.I.T.)

Director: Emma Westenberg

DP: Jon Chema

16380036.JPG
16380033.JPG
16380030.JPG
16380032.JPG

Starbucks

Starbucks | Do you

Director: Emma Westenberg

Production: Epoch Films

Starbucks | Do you

Lemonade

Lemonade | Protect

Director : Bob Partington

DP: Lorenzo Pace

We had 11 printers printing, 14 mannequins shining, 24 leaf blowers blowing, and 8 XL disco balls spinning, plus a ton of other items in motion!! There were a whole lot of practical moving parts on this two day shoot! It took a team of 8 skilled art hands to pull this one off and we had a blast doing it. I’m still cleaning up stray pieces of confetti.

Protect a lot. For not a lot | Lemonade
DP, Lorenzo Pace on the dance floor
DP, Lorenzo Pace on the dance floor
The shredders shredding in unison
The shredders shredding in unison
Screen Shot 2023-11-27 at 6.56.01 PM.png
monitor.gif
Director, Bob Partington after our first confetti test
Director, Bob Partington after our first confetti test

Goldbond

Gold Bond Age Renew Retinol Overnight Body & Face Lotion
Gold Bond Body Bright Daily Body & Face Lotion

VA Lotto

The Price is Right™ - You're the Next Contestant

Garnier

Garnier Whole Blends

Next Gen

Next Gen

Director: Josh Sondock

Producer: Francesco Rizzo

EP: Luigi Rossi

Cinematographer: Zoe Yi

Next Gen / Momentum Magazine
NEXT_GEN_ALEXA_03.jpg
NEXT_GEN_GLY_01.jpg
NEXT_GEN_MAX_01.jpg

Bar Sool

The Black Label by Barstool Sports

Nom Wah

Nom Wah x Adam Lucas
undefined-high (2).gif

Dead Bloom

KNOR - DEAD BLOOM

Hims & Hers

prev / next
Back to Production Design
The Lumineers 'SOS'
4
The Lumineers
Shopify - Makers Full Spot
14
Shopify
All Trails
2
All Trails
6
NY Lotto
Loose Buttons - I Saw Jon Ham at The Beach
2
Loose Buttons - I saw Jon Hamm
'Software'
12
Zendesk
'Salesman'
10
Adobe
MICHELOB x COPA
6
Michelob Ultra
Freshly - TV Cut
1
Freshly
CHAMPION - No Permission
1
Champion- No permission
designer.gif
12
Acuvue
1-866-OAT-LINE
6
Oatly
How Do You Like Your Eggs?
8
Eggs
BarkBox - Fantasy
9
Bark Box
'Party'
10
Stasher
Nick Leng - Morning / Midnight
6
Nick Leng
5
Princess Nokia
Starbucks | Do you
1
Starbucks
Protect a lot. For not a lot | Lemonade
6
Lemonade
Gold Bond Age Renew Retinol Overnight Body & Face Lotion
5
Goldbond
The Price is Right™ - You're the Next Contestant
2
VA Lotto
 Garnier Whole Blends
2
Garnier
Next Gen / Momentum Magazine
4
Next Gen
The Black Label by Barstool Sports
2
Bar Sool
Nom Wah x Adam Lucas
3
Nom Wah
KNOR - DEAD BLOOM
2
Dead Bloom
0
Hims & Hers

Powered by Squarespace